Have you seen this one? I remember the story as something like they used a technology that wasn't selling and so rather than discounting them, they lined them all up and destroyed them:Now, I want to see a video of the Gibson CEO taking a sledgehammer to 100s of perfectly good guitars in the name of 'artistry'. That would be fitting.
https://www.youtube.com/watch?v=dd7ySopIwog
As I recall Gibson was going chapter 11 and by saying they couldn't sell guitars they wanted to be free from debt. The problem was they wouldn't lower prices on guitars and rather than being struck down for having a large inventory.. Gibson destroyed them.
Statistics: Posted by tapper mike — Thu Dec 26, 2024 3:07 am